ORLEN ORLEN Group 2017
Integrated Report

CSR Outlook 2018+


Increasingly more companies decide to incorporate corporate social responsibility into their business strategies, being aware of the importance of sustainable development, where CSR objectives are pursued side by side with business goals. This modern model of organisation management is evolving as new trends appear, posing challenges to companies on the one hand, but on the other creating opportunities to build an advantage in the ever more competitive marketplace.

PKN ORLEN has been actively implementing CSR initiatives for a number of years. It was among the first companies to publish non-financial data, initially as CSR reports and for a couple of years now in integrated reports. In 2017, PKN ORLEN joined the Partnership for Sustainable Development Goals in Poland, coordinated by the Ministry of Entrepreneurship and Technology. At PKN ORLEN, we appreciate the role and value of dialogue and we are open to cooperation with local communities, as evidenced by our projects such as the ‘Grant Fund for Płock’ Foundation. We also embark on initiatives to develop electric mobility and actively engage in debates on the transformation towards circular economy.

The CSR standards and trends that will be in focus over the next years will include:

  • The 2030 Agenda for Sustainable Development, announced by the United Nations in September 2015. The document contains 17 Sustainable Development Goals and 169 specific targets in the areas of economic growth, social inclusion and environmental protection.
  • Development of social capital, underpinned by a dialogue based on trust. Relationships thus established should meet the expectations of all of the process participants. Protection of human rights remains of paramount importance, as does another essential issue, that is the involvement of stakeholders, for instance through engaging social campaigns that promote social activity.
  • Demographic challenges, posed by the growing world population on the one hand, and the ageing of many countries’ populations on the other.
  • Sustainable supply chain, developed based on high standards in finance, environmental protection, social issues and respect for human rights. Due care is an indispensable aspect of cooperation within the supply chain.
  • Measuring the social impact, not only by collecting data on completed projects, such as the number of people involved, expenditure, or the number of beneficiaries, but also by determining the relationship between the results achieved and the expenditure incurred. Other important measures are identification of the social change brought about by the initiatives and performance against predefined KPIs.
  • Circular economy – a concept assuming use of products, materials and resources throughout their lives in a way that ensures that they stay useful in the economy for as long as possible, thus minimising the production of waste. Any waste that is generated should be recycled.
  • Network security and data protection – creating and applying effective security measures to protect against unauthorised access, for instance through data encryption. Applying risk-mitigating data management solutions, especially for sensitive information.
  • Sharing economy – an economic model based on sharing unused or partially used resources and services, for a fee or free of charge.
  • Diversity, which may involve gender, age, disability, race, beliefs, family status and numerous other aspects. Creating equal opportunities and integrating diversity into the organisation’s processes are a way to open new development prospects for a business.
  • Environmental protection – responsible use of resources, clean technologies, renewable energy sources, electric mobility, responsible consumption. Environmental responsibility on a micro and macro scale.
  • Innovation, which is emerging as a key element in building competitive edge. It is important both in specific business activities and in the corporate culture. The management methods should encourage innovation and open thinking. Implementation of innovative solutions also requires responsible risk management.
  • Reporting non-financial data, which became obligatory for a large group of companies as a result of Directive 2014/95/EU on the disclosure of non-financial and diversity information having taken effect.